The Silent Partner – Book Trailer

This book trailer was produced in an effort to bring more attention to the unpublished manuscript. During production, we strove to create a book trailer that was cinematic in scope–despite its shoestring budget–without giving away the bank in story, character, or plot. Most book trailers justifiably shy away from showcasing any characters, for fear of providing too much information regarding their look and visual texture. We went a different direction with The Silent Partner, figuring that we could get away with showing snippets of scenes if the trailer was shot tight enough . . . if the pacing was quick . . . and instead focused on the hints of story arcs. Our objective: to pique interest in an entertaining way.

After all, much like how watching a music video (remember those?) can change the way you hear a song, a book trailer can change your mental picture of characters, setting, etc. That said, the intention wasn’t to preserve the imagination of someone who’s never heard of the book, but rather promote the book’s existence (or, more accurately, its forthcoming existence). Like a music video, the promotion of the coming book will hopefully lead people’s interest in the source material. If we’re vague enough with the story and characters in the trailer, and the book is then discovered, hopefully it will be enjoyed by readers as intended, and passed on to others. In the end, we’ll know if this worked out.

Here we go . . .

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One response to “The Silent Partner – Book Trailer

  1. Hi Terry, great video! I can’t imagine all the work involved, and I’m impressed that there are so many people in it. The whole thing must have been really challenging. It works well for gaining interest in the story, I think: I get a good feel for it and it has things that draw you in. From what I understand, though, the way a promo video like this works best is if there’s something actionable that people can do after seeing it, namely purchasing the book. If it’s intended to gain interest from agents, I’m not sure how that would work as they’re not listening; they really aren’t. I suppose you’d be including it in your submissions with links to your facebook account and so forth so they can see what people are saying and see that you have support in your social networks, which is okay, but I bet most wouldn’t even get that far unless they’re really interested, in which case, they may take you on without it: what I mean is general aspects about the development and extent of your author platform are probably more important. if you do get a legacy deal, though, you’ll be in a good position to do the promotion yourself and move ahead with your author platform as you’re already well on your way; you have to do that even with relatively good legacy deals, anyway. Just think about time limits and going indie once you pass the threshold. As you know, there’s quite a lag time associated with getting hard copy released through a legacy publisher. This is time that you could be providing something actionable yourself.

    There are a couple of legacy authors who have gone Indie and are quite famous now in the Indie scene: J. A. Konrath and Barry Eisler. You should check out their blogs, and particularly the book called ‘Be the Monkey’: it’s a free PDF on Eisler’s site. I have a link to it on mine as well if you can’t find it. They know all the ins and outs of the business; it’ll blow your mind.

    Anyway, the only other thing I want to say is that you need to write another book quickly while maintaining quality control the best you can, of course. Save one book for a legacy deal if you want, but release novellas and/or short novels as an indie as soon as you can; make them short because you can sell them for the same price as longer novels and you can finish them faster. If you get a deal with the one you save, great; if not, just go Indie with it. By the time you load it up, you’ll have other titles, and you’ll be more adept at marketing on the run and in a better position overall to make something of it…

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